Spain / Culture

09 July - 25 August 2024

Mitsubishi Electric Spain is honoured to announce a new sponsorship for the renowned music event "Veranos de la Villa 2024," held from July 9^th to August 25^th, further expanding support for cultural activities.

'Veranos de la Villa' is Madrid's most popular cultural festival, organized by the Madrid City Council. This year marks its 40^th anniversary, with Japan chosen as the guest country. As a Japanese brand with a strong presence in Spain, our Spanish Branch is honored to sponsor this unique celebration, which brings together the rich artistic traditions of Japan and Madrid. The 2024 edition showcases a diverse program that blends traditional and contemporary artistic expressions from both cultures.

Pedro Ruiz, Branch President of Mitsubishi Electric Europe Spanish Branch said 'We are very proud of this collaboration with the Veranos de la Villa de Madrid, which is part of our ESG Plan and aims to help enrich society and ensure sustainable development. Furthermore, as a Japanese company, we are particularly excited that this is the guest country in such a special edition as the 40^th anniversary of this cultural event that has become a national and international benchmark.'

The festival began with an opening ceremony attended by the Mayor of Madrid, José Luis Martínez-Almeida, and featured over 270 events, including concerts, theater, dance, zarzuela, circus, exhibitions, and children's activities. A special highlight was a collaborative session of Kabuki and Flamenco, symbolizing the fusion of Spanish and Japanese cultures.

Through this event, which serves as a bridge between Spain and Japan, Mitsubishi Electric aspires to play a similar role in fostering cultural diversity and understanding worldwide.