Mike McAdam is the Data Centre Business Development Director at Mitsubishi Electric Europe and has extensive expertise in resilient power distribution solutions for the data centre sector. In his role as a Sales Manager in Europe, he was able to deepen his knowledge in the areas of network/supply connection, key energy infrastructures, and fast-track build solutions. At Mitsubishi Electric, Mike’s strategic understanding of the need to align project results with customer objectives is the key to building strong relationships and elevating the company’s reputation within the sector. His successes highlight his commitment to overcoming complex challenges in data centres with innovative, high-performance solutions.

As Director of Data Centre Application Engineering at Mitsubishi Electric Europe B.V., Factory Automation EMEA, Rick van der Kooij is responsible for introducing Mitsubishi Electric solutions to the data centre market. Before he joined Mitsubishi Electric at the start of 2022, Rick van der Kooij worked in various positions within the data centre sector, overseeing the daily operation and management of data centres. His goal is to improve the overall efficiency of data centres and provide the best solutions to achieve this.

Ralf Bartels is Key Account Manager for IT Cooling solutions at Mitsubishi Electric Europe B.V.. With an experience of mor than 25 Years in IT Cooling business, Ralf Bartels joined Mitsubishi Electric in 2017. Before this period Ralf occupied several position within the Datacentre Cooling business. Together with a strong team the focus is to offer efficient solutions in line with the customer needs.

Simon Prichard is the Product Strategy Manager at Mitsubishi Electric Europe, within the Living Environmental Systems division. With over 30 years of experience in the HVAC industry, Simon has spent the last 22 years specialising in Data Cooling solutions, ensuring efficient and reliable operations for data centres and critical infrastructure. His comprehensive background in product development, product management, sales, and technical roles within the data centre market enables him to understand and anticipate customer needs, delivering innovative cooling solutions that meet the highest standards of quality and efficiency.
Simon has a particular interest in the reuse of heat generated by data centres, aiming to create sustainable and energy-efficient solutions. His ability to bridge the gap between technical innovation and market demands ensures that Mitsubishi Electric’s offerings are tailored to specific customer requirements. Passionate about innovation and sustainability, Simon’s expertise and dedication make him a trusted partner for clients seeking cutting-edge HVAC solutions within the data centre market.

Shahid Rahman, as Mitsubishi Electric's EMEA Data Centre Strategic Account Lead, has over 15 years of experience in the electrical and mechanical data centre sector. His primary focus is working and building relationships with clients, from construction to cloud customers, for all their mission-critical needs. His exceptional skills in customer management, coupled with his comprehensive background in engineering sales and continuous improvement, have significantly contributed to the business.

Bart Claeys is Business Development Manager at Mitsubishi Electric Europe B.V., with a background in BCRS (Business Continuity & Resiliency Services) at IBM and Kyndryl. He has experience as a business leader and consultant, specializing in digital transformation, industrial digitization, and GRC consulting for industries such as energy, utilities and off-shore. For over 10 years, Bart has also served as an advisory board member for Cyber Sec Europe, focusing on sustainable operations and addressing carbon footprint challenges.