Italy / Environment

24 October 2023

2,477,471 kilograms of plastic and waste removed from the environment. 3,061 clean up appointments realized. 78 sea turtles rescued and 533 accompanied to birth. 93,796 students educated.

These are not random numbers, but the results of the activities of Plastic Free a voluntary association established on July 29, 2019 with the goal of informing and raising awareness among as many people as possible about the dangers of plastic pollution.

The activities carried out by Plastic Free to concretely protect the environment are numerous: from appointments all over Italy to clean up beaches and cities to plogging days, ecological walks to collect waste in designated routes, to educational activities in schools to raise students' awareness and transform educational institutions into plastic-free environments, as well as safeguarding sea turtles and working with municipalities to sign protocols on local projects.

Similarly to Plastic Free, we at Mitsubishi Electric have a desire to get the world free of plastic pollution. At our Vimercate headquarters, we have eliminated the use of plastic in the office by implementing programs to raise awareness among all employees so that its use is also minimized in daily life.

Therefore, we decided to support the Association in its activities with plastic collection projects in the area involving employees.
Armed with good will and a lot of determination, the colleagues, together with more than 40 citizens who took part, collected as much as 750 kilograms of plastic and garbage, cleaning up a specific area located in the Vimercate municipality.

A clean-up operation organized in collaboration with Plastic Free, that gives follow-up and concreteness to Mitsubishi Electric's attention to environmental protection, with tangible interventions implemented in the territories where it operates.

Events like this, represent the beginning of a long-term project that aims to contribute to raising people's awareness of the ecosystem in which they live by teaching them how to protect and preserve it. The project is part of Mitsubishi Electric's global Environmental Sustainability Vision 2050 program, which places this issue as a corporate priority.