Deloitte’s research (conducted pre-COVID and before the current emphasis on a green recovery) already showed just how important sustainability has become to consumers. In March 2021 Deloitte ran the survey again only to prove that sustainability remains a key consideration for consumers (with 32% of them highly engaged with adopting a more sustainable lifestyle).
Year by year, the shift towards making purchasing decisions on the basis of sustainability is more and more visible across the world.
The PwC’s Global Consumer Insights Pulse Survey, conducted last year, focuses on consumer purchasing habits and behaviors and shows how consumers have increasingly adapted to be more eco-conscious and digital in the last 6 months.
The rise of the number of eco-friendly consumers was accelerated by the pandemic. We have become more sensitive to the environmental impact of our shopping decisions.